The one and only time I participated in a Black Friday Door Buster was the same year a New Jersey Walmart employee was trampled and killed. I’ve never been one to get up at the crack of dawn; a cheap flat screen TV or a free XBOX 360 won’t motivate me. I tried it one year, just to see what it was like. When folks stormed the doors at opening time and went sprinting through the store, I did get a bit of an adrenaline rush. But I also didn’t get swept away in the madness. The year before, my father had witnessed a fist fight at Comp USA where two complete strangers resorted to physical violence over an alleged line jumper. A part of me was afraid that people would forget about humanity in exchange for a deep discount.
When I came home that morning, the news reports were already started to trickle to the West Coast about Jdimytai Damour’s death, I immediately felt incredibly guilty about my greedy spending. Sure, I wasn’t on the East Coast. I didn’t shop at Walmart. But I was a participant in a ridiculous event to get people in the store at a ridiculous hour all the hopes that we spend oodles and oodles of our hard earned money. I was a part of the problem.
From then on, I’ve chosen that no deal is really worth it. I’ll probably end up at the mall at some point on Friday, as I inevitably do every year. But I won’t be waiting in line at 2am or Midnight. And I sure as hell won’t be shopping on Thanksgiving day. Over the years, I’ve found plenty of good deals on Friday or Saturday or Cyber Monday. I don’t need the door buster. And I bet, when most people stop and think about it, they’ll see that they don’t need the door buster either.