It’s rarely in the grocery store that my son asks if he can have candy. It’s at the movies. Or at Disneyland. Or at every sporting event he’s ever played in. At every Little League game and at every swim meet, the snack bar is full of junk food. It’s always seemed so contradictory to the message that sports gives children about keeping our bodies healthy. At yet, by 10 o’clock in the morning every Saturday the snack shack is putting out the Skittles and the Snickers and a dozen other candy bars. Every Saturday, I battle with my son over the lure of the junk food. Sometimes, I give in. Most times, I just have to keep repeating, “This is not growing food. This is junk food.”
Silicon Valley Mamas was invited to a social media lunch hosted by TechMamas and Get Unreal. Unreal is a revolutionary new brand of candy that promises to un-junk junk food. A candy without artificial colors & flavors, preservatives, hydrogenated oils, high fructose corn-syrup. A candy with only real ingredients. Real milk, real caramel, more peanuts. When hearing the “pitch,” I just kept wondering if the product actually tastes good and how much this candy bar was going to cost.
With companies like Whole Foods flourishing in today’s increasing trend to go back to real, unprocessed foods, there always seems to be a premium price tag for anything marked natural or organic. I expected to hear that the Unreal brand of chocolate candy bars were going to have a Whole Foods (read: expensive) price tag. Imagine my surprise to find out that the price point is the same as their Mars, M&Ms, and Hershey competitors. These are not designer chocolate prices. It’s a healthier option available in the same check out aisle as it’s old, unhealthier sibling.
But honestly, who cares how much the candy does or doesn’t cost. Does “healthier” translate into tastes great? Unreal spent three years and over eight thousand recipe combinations before they created these five products. Does it taste good? Honestly, it tastes better than the competition. In fact, I thought that the unreal peanut butter cups tastes even better.
A healthier version of America’s favorite candies at virtually the same price? Sounds too good to be true, right? Sounds unreal.
A candy bar still isn’t as healthy as an apple. But if you are going to eat a candy bar, wouldn’t you rather eat one with ingredients you can actually pronounce? I would. And now, I always will.
Disclosure: I was invited to a private social media event to learn more about the Get Unreal mission and brand. I was provided product to sample, take home, and give away to friends and family. The opinions expressed above are my own. You can make up your own mind about the product at CVS or Michaels. Additional retailers to launch. Check out the Get Unreal website for product information.