When I was in high school in the 90s, I worked at the Jamba Juice across the street from Oakridge Mall. Then it was called Juice Club and it had only a dozen stores in California compared to the 750 stores nationwide today. Back then most people didn’t know what a smoothie was and often came in asking if they needed a membership to join. The menu was much smaller then about 16 smoothie varieties, fresh squeezed OJ, and wheatgrass. Jamba was fresh and new. It was so exciting to be a part of a new trend.
Last week, I spent the day in Los Angeles, courtesy of Jamba Juice, to try out new fitness trends and Jamba’s new Fit and Fruitful line of meal replacement smoothies. I hoola hooped for the first time since I was ten years old. I danced Bollywood. I literally got to pound the pavement with a pair of weighted drum sticks. I shook my booty with celebrity trainer Neda Soderqvist. I tried not to pee my pants (come on, mamas, you know what I’m talking about) during Cardio Jumprope. I prayed that my fellow bloggers wouldn’t break a bone when they jumped over obstacles in Parkour.
Fast forward almost 20 years since I worked there and it is clear that Jamba Juice is not a trend. Over the last 20 years, I’ve seen other business try to replicate what Jamba has built. It’s hard to believe that I’ve been a customer for most of my life. Only time will tell if any of these fitness trends will have the staying power of Jamba Juice. But one thing is for sure? Jamba understands that living fruitfully is not about starving yourself on lettuce sandwiches. The key to healthy living is to eat better and move more. Jamba’s got you covered on making healthy (and oh so delicious) food choices.
Disclosure: Jamba Juice paid for my accommodations to the event. The opinions above are mine and do not represent Jamba Juice.